Apple has confirmed that it will begin expanding its financial service offering to the UK, which it has previously been limited to in other markets.
The move follows a recent announcement by Apple’s US parent company that the Cupertino, California, company is opening a new financial services unit in the UK.
Financial services company Aon Hewitt announced in September that it had formed a UK division, the UK Financial Services Enterprise (UKFSE), which will work alongside its US arm to provide services to financial institutions, including credit unions and hedge funds.
The UKFSE will be based in London and its members will include the Financial Conduct Authority, the Financial Services Authority, financial advisors and hedge fund operators.
The launch comes just days after Apple announced it was adding the UK and Ireland to its existing financial services services offerings.
The move to the two markets is a sign that Apple is keen to expand its offerings, which have traditionally been limited in the United Kingdom.
In a statement, Aon-Hewitt CEO Ian Leech said: “We have invested significantly in our UKFSI offering to offer customers access to the widest range of financial services in the world and we look forward to working with our customers and their advisers to help them to become more confident with the options they have.”
“Apple has always been committed to offering financial services for people around the world, and we are delighted to now be adding the two financial markets in which we operate,” he added.
The announcement comes in the wake of an Apple press event earlier this week in which the Cupto’s CEO Tim Cook announced that the company will open a new US branch in Dublin in 2018.
“We’re building a network of people who are going to be in the financial markets,” Cook said, noting that he had spoken to former US Treasury Secretary Jack Lew about the move.
“The UK is a really important place for us, a really big market.”
The company said that its new financial service team will “work to improve customer experience and service for our customers, and to create new opportunities for the financial sector.”